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- Pricing : Paid
Tavus is an AI-driven video personalization platform that generates scalable, personalized videos using a single recorded session or uploaded footage. It automates lip-sync, script substitution, and context-aware delivery so teams can send tailored video outreach and content at scale without ongoing recording sessions. The platform focuses on improving engagement for sales, recruitment, marketing, and customer success through personalized visual messaging.
Convert a single recorded video into many personalized variations by swapping scripts, inserting recipient-specific data, and synthesizing natural lip-sync and facial motion so each recipient receives a video that appears directly addressed to them.
Record talent once with guided capture tools (webcam or studio footage) and upload assets. The platform analyzes the footage to create a reusable model of the presenter, reducing the need for repeat recordings for each message.
Use merge fields, spreadsheets, or API-driven inputs to inject names, company details, offers, and conditional content so each video adapts messaging based on recipient data and campaign rules.
Connect with CRMs, outreach tools, email platforms, and marketing automation via native integrations or APIs to trigger personalized videos from existing workflows and scale outreach without manual steps.
Create reusable templates for common outreach scenarios, organize campaigns, schedule sends, and manage variants to maintain consistency and speed across team initiatives.
Track open rates, playbacks, engagement time, and conversion metrics at both individual and campaign levels to measure ROI, refine scripts, and iterate on personalization strategies.
Sales teams: Send tailored video outreach to prospects with personalized value props, next steps, and meeting requests to boost reply rates.
Recruiting and talent acquisition: Deliver personalized outreach to candidates that highlights role fit, team introductions, and interview instructions.
Marketing and demand gen: Personalize event invites, webinar follow-ups, and product demos to increase registrations and conversions.
Customer success and onboarding: Create individualized onboarding messages, product tips, and renewal nudges that reduce churn and speed time-to-value.
Real estate and high-touch services: Provide personalized walkthroughs, offers, and follow-ups tailored to client preferences and property details.
Education and training: Produce personalized learner introductions, progress nudges, and feedback videos at scale.
See pricing page — View pricing
Scales personalized video outreach without repeated recordings, saving time and resources.
Deep integrations enable seamless use inside existing sales and marketing workflows.
Analytics and templates help teams optimize messaging and measure impact.
High-quality lip-sync and facial synthesis yield natural-looking personalized videos.
Initial setup requires a quality recording session and some learning to get optimal results.
Privacy and consent considerations can add complexity for regulated industries or sensitive outreach.
Advanced customization and integrations may require developer resources for full automation.
Tavus analyzes the recorded footage to build a model of the presenter’s facial movements and speech patterns, then uses AI-driven synthesis to swap scripts and variables while maintaining natural lip-sync and expression.
Tavus typically offers role-based access controls and data protections; however, teams should review the platform’s security and compliance documentation to ensure it meets industry-specific requirements.
Yes—Tavus supports integrations and APIs to connect with popular CRMs and email tools so you can trigger personalized videos directly from your existing workflows.
Tavus accepts common video formats and typically provides guidance on capture settings; higher-quality footage yields better synthesis results, and the platform often supports webcam captures for quick onboarding.
Limits depend on your subscription plan and usage terms. Check the pricing and plan details on the product’s pricing page for information about quotas and overage policies.
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